Scotland The Perfect Stage - 57

Business Events A fter a hugely successful reception in Brussels in April 2019, Legends went across the pond to Washington D.C. for the second instalment of the VisitScotland Associations Reception series where the theme echoed the campaign’s message of ‘Innovate, Pioneer & Lead.’ More than 50 international associations representing 33 organisations and institutions were welcomed to the Carnegie Institute for Science, a fitting venue for an innovative, Scottish evening. Guests were enthralled with the story of Andrew Carnegie, a boy from Dunfermline who became one of the world’s richest men. He funded over 2,000 libraries worldwide and established 23 institutions globally that still exist today, supporting education, science and peace to name but a few. The evening highlighted Scotland’s role in shaping the modern world, its inventions, the potential for collaboration, the power of international connections and the possibilities to discover world- changing ideas in Scotland. Business events are a catalyst for social and economic change. By working together and by sharing knowledge, business events have the potential to create ideas that change the world. Colleagues in Washington D.C. were left with the clear message that in Scotland, #IdeasBecomeLegend . Associations Reception held in Washington D.C. Scotland’s Business Events at IMEX America V isitScotland Business Events attended IMEX America in Las Vegas from 10 to 12 September. IMEX America is the largest exhibition of its type in North America and connects more than 3,000 clients across the spectrum of incentive, association and corporate meeting planners with destinations and venues from all over the world. The VisitScotland stand was home to 13 Scottish industry partners. Over the course of three days, the team welcomed 400 visitors to the VisitScotland stand, held over 100 buyer appointments, delivered 13 group presentations and hosted an on-stand reception and a press briefing. This was the perfect stage for the team to position Scotland as a ‘must visit’ destination while also continuing to further the reach and awareness of its award-winning Legends campaign. I NNOVATE FOOD&DRINK was the latest in VisitScotland’s series of public talks following on from the success of INNOVATE SPACE , which took place earlier in the year at the University of St Andrews. Hosted at Perth Concert Hall, the second Innovate talk of 2019 featured two key influencers who are shaping the future of Scotland’s food and drink industry. Speaking were Fiona Richmond, Head of Regional Food at industry group Scotland Food and Drink, and David Farquhar, CEO of Intelligent Growth Solutions, the firm behind Scotland’s first vertical farm located at the James Hutton Institute, a world-leading crop research facility that facilitates collaboration among Scottish scientists and industry. Food and drink is a remarkable Scottish success story, a sector which has built its success on high quality produce, but behind Scotland’s natural larder lies science, innovation and collaboration. INNOVATE FOOD&DRINK was another success from the diverse series of talks representing the many areas of excellence, collaboration and innovation from across Scotland. the-nation/innovate-food-drink Latest in talk series proves successful – INNOVATE FOOD&DRINK